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Taylor Karg, former associate editor of Beverage Industry, wrote and edited for the magazine’s print and online components. She also represented the magazine at events and trade shows. Taylor graduated with a Bachelor’s of Journalism degree from the University of Missouri – Columbia.
As the industry continues to navigate a new “normal,” major beverage players are finding innovative ways to weather the storm. Among those players are operators, who tactfully are expanding on existing beverage facilities or building brand-new ones to ensure continued efficiency.
Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.
When media began covering the horrific event, many companies and organizations announced donations and other assistance to help disaster relief and recovery.
As consumers increasingly become in tune with their health, botanical ingredients are straying beyond the beauty industry and moving into the beverage market.