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A true influencer for today’s beverage formulations is sweeteners as more consumers are looking at sugar content and sources when making purchasing decisions.
The Institute of Food Technologists (IFT) returned both in-person and online with a new and improved lineup of content and programming as part of IFT FIRST: Annual Event & Expo.
As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.
Annual Event & Expo, whose updated brand is an acronym for Food Improved by Research, Science and Technology, will take place July 10-13 at McCormick Place in Chicago.
As consumers are taking a proactive approach to holistic well-being, experts note that many are searching for flavors they link to products that may be formulated to support wellness.
With the growing interest in digestive health, more and more consumers are choosing beverages with functional ingredients that support digestive health and overall well-being.
As health-and-wellness innovations proliferate in the beverage industry, stevia, monk fruit, allulose and erythritol are seeing increased usage in U.S. beverage new product launches.
Beverage trends including gluten free, non-GMO, plant-based and low- or no-sugar are resonating in the marketplace as consumers are looking for more than a “diet” to help them manage their weight.
The usage of vitamin D and K in combination bolsters immune support, while botanical extracts, such as acerola, beetroot and yerba mate, provide vitamins and antioxidants. Minerals such as zinc also are trending.