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Boston-based The Boston Beer Co., makers of Samuel Adams beer, announced at the Annual Craft Brewers Conference in Nashville a donation of $225,000 to the National Black Brewers Association (NB2A). This donation was timed to the launch of the NB2A, an organization dedicated to addressing underrepresentation of Black people in the brewing industry.
Harpoon Brewery and DraftKings Inc. announced the release of a new, limited edition 12-pack in time for the Celtic’s on-going run in the NBA playoffs and the Red Sox resurgence in MLB: a Rec. League Get In The Game! 12-Pack. The co-branded 12-pack, tied to DraftKings’ launch of mobile sports betting in the Commonwealth, is available now at select locations in Massachusetts.
Two Roads Brewing Co. and Mohegan Sun announced its new partnership, celebrating Two Roads’ status as Mohegan Sun's official craft beer partner, the brewer developed a new beer in collaboration with the famed casino: Jackpot Juice Hazy IPA.
Following its successful introduction to the popular ready-to-drink category last year, Dos Equis, a brand of Heineken USA, White Plains, N.Y., is expanding its product portfolio with Dos Equis Lime & Salt ZERO non-alcoholic, Dos Equis Michelada and Dos Equis Mango Margarita.
The craft brewing business accounted for nearly $29 billion in beer sales last year, which is nearly one-quarter of the $120 billion beer industry revenue in the United States. But of the nearly 10,000 craft brewers in the country, only about 1% are Black individuals. A group of like-minded Black entrepreneurs now are setting out ― determined to change this dynamic.
Twisted Tea Hard Iced Tea, a brand of Boston-based The Boston Beer Co., unveiled a surprise release of a new, limited-edition flavor: Twisted Tea Rocket Pop. A taste as big and as bright as fireworks on the Fourth of July, this limited-edition Twisted Tea combines the bold, iconic flavors of Rocket Pop — including lemon-lime, cherry and blue raspberry — with the smooth and delicious taste of America’s hard iced tea, the company says.
Vizzy Hard Seltzer, a brand of Chicago-based Molson Coors Beverage Co., is bringing the heat this summer with a new limited-edition summer flavor: Vizzy Orange Cream Pop Hard Seltzer and the debut of “Flavor For Every Vibe,” a fresh advertising campaign featuring bold, never-before-seen TV ads and a nationwide packaging glow-up.
COOP Beverage Works, the wholly owned subsidiary of craft brewery COOP Ale Works and makers of SONIC Hard Beverages, announced teaming up with Tampico Beverages to launch TAMPICO Hard Punch, rolling out across the United States.