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Just in time for summer, Splenda and its parent company Heartland Food Products Group, is expanding into the drink mix category with the introduction of Splenda Peel & Pour Zero Calorie Drink Mix.
"Splenda Peel & Pour Zero Calorie Drink Mix is a new and easy way to create a delicious pitcher of drinks to share with family and friends," said Jeff Marvel, senior brand manager for Splenda, in a statement. "We know that drink mix category sales rise from Memorial Day through Labor Day, making this the perfect time to offer Splenda Peel & Pour for summer's gatherings, whether it's graduation parties, backyard barbeques, pool days or family reunions."