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E. & J. Gallo Winery acquires Bev canned wines, spritzers
Founder Alex Peabody will continue involvement with brand
E. & J. Gallo Winery, Modesto, Calif., announced that it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the brand to more consumers across the country.
Founded by Alix Peabody in Venice, Calif., Bev is a woman-led beverage brand promoting empowerment and inclusivity in beverage and beyond. Its mission, to “Do it different, do it better. Break the glass,” exemplifies the company’s drive to tackle new frontiers in the beverage industry and in culture at large, it states. At its heart, Bev is about breaking down barriers and building connections that educate and inspire. This aligns with Gallo’s guiding mission to serve joy in moments that matter, the company adds.