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As artificial intelligence (AI) is causing a buzz because of the increasing popularity of generative AI programs, such as OpenAI’s ChatGPT and DALL-E, within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.
In its report, titled “Artificial Intelligence (AI) In Food & Beverages Market & Share Analysis – Growth Trends & Forecasts (2023 - 2028),” Mordor Intelligence notes that, aside from emerging AI technology helping beverage companies with supply chain management through logistics, AI can further enable marketers to reach out to customers personally, engage in deeper interactions and enhance their overall experience with the brand.