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When creating complex, intriguing forms of music, creators will layer individual sounds that in the end result in a cohesive musical experience. In today’s beverage development, formulators are taking a similar approach, as they are layering flavors to elevate the next generation of drinks.
“Crafting a great hybrid flavor requires a balance between approachability and uniqueness, making it stand out on the shelf,” says Simon O’Brien, senior creative manager at Flavor Producers, Valencia, Calif. “To create hybrid flavors, it is recommended to begin with a familiar taste and gradually add complexity to it.