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Chicago-based ADM unveiled its third annual outlook on the global consumer trends that will shape the food, beverage and animal nutrition industries and drive market growth in the years ahead. Dissecting the intersection of health and well-being, sustainability and food security, ADM has identified eight spaces that detail consumers’ evolving behaviors, attitudes and aspirations, it says. The eight areas serve as anchor points to inspire innovation, ushering in a new wave of products and services for 2023, it adds. “Often interconnected, these key themes are permeating throughout consumers’ choices, demands and expectations of brands,” said Brad Schwan, vice president of marketing for ADM, in a statement. “The desire for a healthy mind, body and soul, as well as the global community and planet, is manifesting in proactive and decisive conscientious consumption across categories. Companies that can nimbly evolve alongside consumers are poised for success in the coming year and beyond.”
Infuse Your Life Health Products Inc., a Canadian-based health product and beverage startup, announced that it now is exclusively sourcing its ingredients for its Soul Cardiovascular Support Cola from Tate & Lyle, London. Infuse Your Life’s goal has always been to create a new standard in what a cola really should be, and partnering with the leaders at Tate & Lyle is one of the critical steps in achieving measurable benchmarks, it says. “It really was a big challenge to get to this point. We have been in development for two years but special things take time,” said Thomas Lasic, co-founder of Infuse Your Life Health Products, in a statement. “Partnering with Tate & Lyle gives us, our customers, and our shareholders the confidence knowing we are backed by a global leader in their field. We will be advised, supported and understood, at every step. This means experience, innovation, quality and transparency.”