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E. & J. Gallo Winery, Modesto, Calif., announced that it acquired Bev and its portfolio of premium canned wines and spritzers. The acquisition comes two years after Gallo obtained exclusive U.S. distribution rights for Bev and began to bring the brand to more consumers across the country.
Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are. The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says.
To surprise the cool moms out there, Graham+Fisk released an on-the-go bundle that contains either eight or 12 cans of award-winning wine-in-a-can out of a Breeze Pouch Kanga Cooler.
Graham+Fisk is celebrating Easter this year with limited-edition labeled 12- and 24-pack offerings of its award-winning wine-in-a-can. This elevated Easter special features its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine all displayed upon festive green grass to complete the Easter tradition.
Graham+Fisk is ringing in the holiday season with its Christmas Advent Calendar, which features 24 250-ml cans of its Rosé Wine with Bubbles, White Wine with Bubbles, Red Wine and White Wine.