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In the beverage industry, packaging talks. Inks and coatings suppliers are highlighting the technology that makes a brand unique and enhances its individuality.
SKU proliferation has made it more challenging for beverage brands to stand out on grocery shelves. To help combat this problem, beverage-makers are ensuring their label designs draw attention to their portfolio.
In the world of inks and coatings, topics that were front of mind pre-pandemic ― sustainability, consumer engagement, etc. ― are finding themselves back on the main stage.
INX International Inc. released a new, natural-based ink system — INXhrc RC — designed to help brand owners and printers meet their sustainability goals when printing on rigid plastic and foam-based packaging.
Labeltronix announced the release of the Dynamic Hybrid Labeling Solution. The new high-end solution combines premium craft labels with on-demand variable printing.
At the ConneXion virtual expo June 1-8, Baldwin Technology Co. Inc. showcased key innovative technologies for optimized corrugated high-graphics package printing.
UV Vodka will get a fresh new look with the launch of a new photochromic bottle design that activates a bright spectrum of colors when exposed to UV sunlight.
In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.