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In the beverage industry, packaging talks. Inks and coatings suppliers are highlighting the technology that makes a brand unique and enhances its individuality.
In the world of inks and coatings, topics that were front of mind pre-pandemic ― sustainability, consumer engagement, etc. ― are finding themselves back on the main stage.
In a competitive beverage marketplace, products need to create a memorable first impression and create “theatre in the hand.” Inks and coatings convey what is inside the package, but also play a key role in advertising, branding and sales.
To help celebrate the release of its new packaging, Coors Light gave away a pair of Ray-Bans to 1,000 consumers who posted a photo on Twitter or Instagram with the can sunglasses over their eyes using the hashtag #TakeTimeToChill.
Beverage-makers today are turning to inks and coatings to create a deeper purpose and connection with consumers and the products they purchase, experts note.
The popular saying, “what matters most is on the inside,” might be the case for most things, but in the world of packaging, what is on the outside really does matter.
Matua, a New Zealand wine, is releasing its 2016 Marlborough Sauvignon Blanc and Rosé with new thermographic label technology. The Chill Check labels activate and change color as a bottle is chilled to optimal drinking temperature.