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Consumers gravitation toward healthy drinks is helping the tea market compete against other beverage categories, while its functional properties also resonates with shoppers.
Los Angeles-based G.O.A.T. Fuel, the health-forward energy drink from Pro Football Hall of Famer and renowned NFL G.O.A.T. Jerry Rice, announced closing on its initial Series Seed round of financing, which was oversubscribed and raised $5 million, putting total funds raised since launching in 2020 during the pandemic at $12 million.
With functional and hybrid beverage trends on the rise, beverage-makers are innovating and adding to their portfolios to capture a broader customer base.
Buddha Brands, Montreal, has launched Thirsty Buddha Soda, a new line of sodas that are low in sugar, fiber-rich, and made with plant-based prebiotics to support a healthy gut. The company’s new low sugar sodas come in a variety of nostalgic flavors and are made without anything artificial, the company says.
As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.
REBBL announced the expansion of its Protein Beverage line to include five new flavored beverages made with 100% organic, plant-powered and functional ingredients.
REBBL, a plant-powered functional beverage brand, brings wellness and gut health to its portfolio with new no added sugar Wellness Elixir innovations: Tropical Greens and Berry Roots.
On Demand Market demand for more sustainable packaging is here to stay. Industry-leading brands are already taking the lead by running more recycled PET (rPET) material, with upcoming legislation only intensifying the need to make the switch. Join us to help ensure you don’t get left behind, while learning ways to avoid common risks of running more rPET…and more.
On Demand Consumers are actively seeking everything from enhanced focus and better information processing, to reduced stress, improved mood, faster learning, effective memory, better adaptability, and enhanced multitasking. This session will review the science behind these ingredients and how they can be added to your formulations to tap into the cognitive support wave.
On Demand In open-world video games, players roam according to what suits their mood and goals, with little to no restrictions. Product development forges a similar path. The brands that craft food and beverage applications around gamer culture while delivering a taste consumers crave have substantial opportunities in this space.
On-Demand Technology has sped up lives, putting the brain into overdrive. For consumers, mental fuel has become a top need state, with about one-third choosing beverages for an energy boost and one-fifth hoping to improve focus. Beverage-makers wanting to serve this need state are turning to clinically researched brain nutrients to provide both brain performance and comprehensive brain support.