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Goodyear, Akron, Ohio, held a Commercial Tire Academy Boot Camp in Dallas, during which Goodyear tire sales representatives underwent a week of intense training to learn more about tire issues and how they affect a customer’s tire program.
This year welcomed the launch of several new beverage chartbusters. These leaders helped rejuvenate categories that needed a lift and expand categories that already were growing. In addition to hitting store shelves in 2007, the following beverages set trends, advanced beverage categories or simply captured consumers’ attention.